ARTISTS AND INFLUENCERS MICRO TARGETING AMERICANS TO TURN OUT AND VOTE

THE CHALLENGE

Young voters hold the most power in our country as the largest bloc but have traditionally had the lowest percentage of participation in elections. It is critical they make their voice heard and take an active role in shaping the future of our country.
 

As we’ve seen in the past, traditional engagement models, top-down messaging from mainstream macro-influencers, have failed to tap into the hearts and minds of young voters. We are turning the effort on its head.
 

Make Noise Now together with local artists & micro influencers, can inspire millennials to connect over issues they have in common and care about most.  “Micro-influencers” and local artists are trusted, raw, and real and come from the same communities as their fans. Our strategy is to engage local influencers to meet their fans where they are – at concerts and online – engaging millennials to register, get educated and vote.

MAKE NOISE NOW WILL WORK WITH ARTISTS TO DEVELOP PERSONALIZED TOOLKITS TO ENGAGE THEIR FANS OVER ISSUES THEY CARE ABOUT

ARTIST TOOLKIT

The personalized artist toolkit can include:

Explanation

A clear explanation about why the artist will be voting on election day.

Content

Sample social media content that shows the influencer connecting local issues their fans care about with the importance of voting.

Registration

A voter registration widget can be installed on the artist’s website to encourage fans to vote.

Geo-targeting

The opportunity to geo-target free content if fans are within 50 feet of a polling place on election day.